Country Sales Director- Iberia

* Define and execute the commercial strategy for Iberia, ensuring sustainable growth and market penetration.
* Build and strengthen the company's market presence across key industrial and infrastructure segments.
* Lead and develop the local sales organization, setting clear targets and driving performance.
* Act as a senior commercial lead, personally supporting:
o Strategic accounts
o Complex or high-value negotiations
o Critical commercial opportunities
* Identify new business opportunities through market analysis and customer engagement.
* Manage the full sales cycle, from lead generation to deal closure.
* Build long-term relationships with key clients, increasing customer retention and share of business.
* Oversee and support tender processes, including commercial positioning and risk assessment.
* Collaborate closely with internal teams (technical, operations, marketing) to ensure successful delivery.
* Drive discipline in pipeline management, forecasting and CRM usage.
* Ensure pricing consistency and margin protection.