PR and Marketing Director - Hospitality (luxury)

Strategic Leadership

• Develop and execute an integrated, strategic annual plan for public relations and social media to align with the hotel's business objectives.
• Lead proactive and creative programs that identify and leverage unique, newsworthy opportunities to elevate the hotel's presence.

Public Relations & Media Management

• Build and maintain strong professional relationships with local, regional and international media and influencers to generate consistent coverage.
• Pitch targeted story ideas, organize media visits, coordinate interviews, and host familiarization trips to highlight the hotel's offerings.
• Act as a strategic advisor on reputation management, monitoring public attitudes and managing issues or crisis communications.

Social Media & Digital Strategy

• Oversee and innovate the hotel's digital and social media strategy, curating engaging content that reflects our brand's DNA.
• Manage all property social media channels, increasing follower engagement and elevating the brand's digital presence.
• Actively co-manage the hotel's proprietary website, ensuring content is current, aligned with business goals and optimized for SEO.
• Lead the hotel's paid media strategy and manage agency partners to improve digital performance

Collaborative Marketing

• Collaborate with the F&B and Spa teams to shape promotional strategies that drive revenue growth
• Coordinate with third-party agencies, ensuring alignment with strategic goals and maximizing opportunities for exposure.
• Manage content for third-party platforms and partner websites to ensure accurate representation of the hotel.

Community & Corporate Relations

• Lead community relations, CSR initiatives, and internal communications to strengthen the hotel's reputation as a valued community partner.
• Serve as a liaison with corporate communications teams, pitching stories and engaging in group-wide initiatives.