Sales & Capital Strategy Manager - Real Estate

Sales Strategy & Execution

• Define and lead the execution of sales strategies for ongoing and upcoming residential developments.
• Set pricing structures, phasing, and incentive strategies in coordination with finance and leadership.
• Collaborate with external marketing agencies to align messaging, campaigns, and lead generation initiatives.
• Manage relationships with real estate agents, brokers, and other sales channels.
• Oversee the entire sales funnel - from lead conversion to contract negotiation and closing.
• Monitor and report on key sales KPIs such as absorption rate, sales velocity, conversion rates, and pricing performance.
• Ensure proper maintenance and utilisation of CRM tools and reporting frameworks.

Financial Performance & Commercial Insights

• Work closely with the finance team to interpret financial reports and assess the impact of sales performance on overall project viability.
• Contribute to feasibility studies, pricing strategies, and revenue forecasts based on real-time market feedback.
• Provide strategic recommendations to optimise product mix and go-to-market timing.
• Prepare regular sales reports for internal and investor use.

Investor Relations & Capital Raising

• Support the leadership team in capital raising activities at both the project and corporate level.
• Assist in the preparation of investor decks, data rooms, and financial presentations.
• Participate in investor meetings to present sales strategy, market positioning and performance updates.
• Maintain ongoing communication with investors, providing transparency on project milestones and commercial outcomes.