National Account Manager Off Trade

Reporting to the Commercial Director, the role will have the following responsibilities:

• Achieve outstanding performance in the Off Trade (retail) channel by staying consistently focused on the key commercial priorities.
• Conduct in‑depth analysis of business insights to strengthen and guide the decision‑making process.
• Secure maximum ROI by effectively managing and controlling the customer P&L, aligned with Trade Terms and Net Revenue Management guidelines.
• Follow clear and standardized business processes and maintain disciplined ways of working.
• Serve as the category captain for strategic customers, ensuring products are easy to shop, visible and readily available.
• Expand distribution reach and guarantee impactful execution for innovation rollouts.
• Deliver high‑quality execution of customer‑specific plans, leveraging strong awareness of competitor actions and market dynamics.
• Embed and reinforce capabilities and behaviors through continuous coaching, guidance and role‑modelling.
• Hold responsibility for customer‑level P&L decisions, annual commercial agreement negotiations, the Off Trade strategy and Business Plan, and investment allocation to drive sustainable, profitable growth and overall business performance.
• Lead the full execution of innovation launches, ensuring distribution, visibility, communication and promotional activity are in place.
• Oversee resource allocation and manage the customer value chain, including the rollout of selling tools and the planning of customer visits and journeys.