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Added 25/06/2024
- Wine & Spirits
- Brand Manager | FMCG
Sobre o nosso cliente
Our client is a FMCG company who wishes to hire a Brand Manager.
Descrição
- Contribute to developing brand strategy, ensuring alignment with the global brand strategy defined by Brand Owners.
- Collaborate with Brand Owners to set, monitor, and review annual plans, targets, and budgets, taking ownership of the brand's P&L.
- Develop, coordinate, implement, monitor, and evaluate brand marketing plans and activities to achieve BOs targets and build brand equity, with the support of relevant internal stakeholders.
- Work closely with Customer Marketing and Key Account Managers (KAMs) Off & On Trade to ensure the implementation of activities meets overall brand plans and guidelines.
- Conduct regular research and competitive analysis to inform strategic decisions and maintain market competitiveness.
- Lead the preparation and presentation of Quarterly Business Reviews.
- Strengthen relationships with key internal stakeholders, Global Brand Directors, and other Brand Owners to optimize activity delivery and facilitate timely, relevant communication.
- Stay vigilant about market changes, issues, and opportunities. Recommend and implement changes to optimize returns and proactively seek opportunities for business growth.
Perfil ideal
- Strong influencing and relationship-building skills.
- Analytical profile.
- Creative thinker, suggesting viable new ideas, concepts, and approaches.
- Cultural awareness with the ability to adapt communication style as required.
- Experience in the drinks, FMCG, or prestige industry.
- Degree level or equivalent in Marketing, with a professional marketing qualification.
- Minimum of 5 years of proven experience in brand leadership, including responsibility for creating brand strategy and full market mix development and activation.
- Strong analytical skills with the ability to interpret data and insights to inform decision-making.
- Demonstrable experience in full P&L analysis and comfort with key financial metrics.
- Excellent presentation and communication skills.
- Confident, proactive approach, consistently reliable in delivery.
- Fluent in English.
- Good IT skills, including proficiency in Excel, PowerPoint, and experience in digital marketing.
Vantagens
Company car;
Annual Bonus;
Pesquise mais Ofertas
Patrícia Santos
Quote job ref
JN-062024-6463345
Resumo da Função
- Setor
- Marketing & Agency
- Subsetor
- Gestão de Marcas
- Indústria
- FMCG (Fast Moving Consumer Goods)
- Localização
- Lisboa
- Tipo de contrato
- Indefinido
- Nome do Consultor
- Patrícia Santos
- Referência da Oferta
- JN-062024-6463345
- Tipo de trabalho
- Trabalho Remoto / Híbrido
